CAUSEBOX Review: It’s All About the Story
CAUSEBOX is all about the story – the story of the people and the products that connect them. They are on a mission to fill every purchase with a history, to create love through transparency so that you will treasure your trinkets for a lifetime. I understand this desire for a deeper connection and understanding, and I applaud the company’s inventive approach to the issue of introduction, but I also think there exists a common pitfall among all the pretty…
Looking through the history of boxes, there is just so much that I absolutely love about them! Many of the products are from environmentally responsible brands that are actively contributing to the communities they affect. The boxes themselves are often adorn in interesting prints from fringe designers. And, the chance to touch a product, turn it over in your hands and use it, is not to be dismissed. As someone who does most of my brand research and shopping online, I am usually quite surprised by how much better the products are in person than I had expected from the online images and descriptions.
Do I Truly Need This?
But here is where we have to ask the question, “do I need it?”. Chances are, the answer is no, you don’t need it. As a subscription service you receive a new box 4 times a year, featuring a selection of ethical products. But, since the products are randomly chosen with no customization options for the consumer, how likely is it that you need all, or even some, of the items? Exploring the contents of the boxes further, I also came across a few brands that did not meet my own (admittedly stringent) ethical requirements. This means I now have a product I don’t need, and I would also never buy.
Of course, there are situations in which the CAUSEBOX is the perfect solution. Perhaps you are someone who always needs to have small gifts available for friends or customers, or maybe you just like to have stocking stuffers ready for Christmas. Buying a single box, or maybe a few single boxes (yes, they do sell them without the commitment to a subscription!), gives you the chance to learn about new products and have ethical gifts ready and waiting for the right occasion. This also gives you a pressure-free way to introduce sustainability to the conversation, and hopefully, allows you to open up a broader dialogue without sounding preachy or overbearing.
Or maybe you’ve been thinking of starting or joining a book club, but you’d like to jazz it up a little? Why not have a CAUSEBOX club where you can get together with friends and neighbors and have a focused conversation about conservation while sipping tea and nibbling on cucumber sandwiches? There are a number of good causes within every box, and many approaches to social entrepreneurship to be dissected, as well as the specific causes that CAUSEBOX directly promotes and funds.
As long as you remember that it doesn’t matter how beautiful or ethical something is, if it’s only ever hidden in a closet or drawer and left unused, CAUSEBOX is potentially a thing of true beauty.