A new(ish) term saturates the climate change conversation: carbon footprint. A lot of us use this term regularly and with implied authority…but do we really know what we’re talking about? There are basics we’ve been taught to do – like replacing light bulbs with the energy-efficient models – but are they effective? Are we spending our efforts to reduce where we should, on reductions that will be the most efficient?
The short answer is no. The slightly longer answer is…
Our personal energy consumption can be broken down into a few basic categories:
- Clothing (and other consumer goods)
- Home energy usage
While we work hard to turn off lights when we leave rooms, use energy-efficient light bulbs, and take public transport when we can, it turns out those areas where we can make the most difference may not be what you’d expect.
The Impact of Animal Agriculture on Carbon Footprint
According to Cowspiracy.com, agriculture, specifically animal agriculture, contributes 18% to total greenhouse gas emissions, whereas the exhaust from our cars only contributes 13%. If you add animal by-products to the mix, that 18% becomes 51%. So taking public transport to work, or walking instead of driving, are admirable efforts, but they are definitely not the whole picture. Skipping meat and dairy regularly could be just as, or more effective than much of what we’re already doing. It’s also interesting to note that this aspect of your footprint is often overlooked or ignored.
Conflicting Reports on Animal Agriculture
In contrast to the Cowspiracy numbers above, the EPA breaks down agriculture inconsistently from one article to another, so it’s quite hard to tell what contribution the farming of animals is making. In the global emissions graph, the category labeled “Agriculture, forestry, and other land use” is given a weight of 24%, versus the breakdown in the national emissions (US) graph listing only Agriculture at 9%. Both graphs identify Transport and Industry (which are a part of the animal agriculture life-cycle), as separate categories. And whereas Agriculture seems to include animal and vegetable, “Agriculture, forestry, and other land use” is so ambiguous it’s really hard to tell where animals stop, and vegetable and trees begin. With this mess of numbers how are we to know exactly how much of our footprint is affected by putting down the hamburger?
The Impact of Fashion and Consumer Goods on Carbon Footprint
Another area that is often overlooked is the Fashion and Consumer Goods category. This topic is one we will be looking at in detail over the coming months (and years) on Socially Conscious Brands.
Fashion, specifically, is a tricky topic that encompasses not only textile production, but also manufacturing, transportation, packaging (waste), and even agriculture. Due to fingers in every field, fashion is one area where we can affect the whole footprint with just a few easy changes.
Buy Quality Fashion
One of the most important things you can do is buy quality. This means no fast fashion, and instead, spend the money required to make sure everyone in the supply chain is fairly paid and treated. Or, as I like to say, “if you only paid $20, someone else is paying the rest.” This does not necessarily mean that you have to buy high-end or luxury brands, but it does mean you have to do your research before you buy. Alternatively, a great way to save both money and time is to learn to thrift shop like a pro. Understanding a little bit about the types of fibers used to make textiles, and the type of textiles available, can go a long way to making great decisions when buying second hand.
Arguably the next most important thing you can do – and this is especially true of food and other consumer goods, not just fashion – is to buy local as often as possible. Choosing goods that have not traveled far not only helps your personal footprint, but it in turn keeps local products from traveling, and stimulates the local economy.
Measuring Your Personal Carbon Footprint
I personally took three carbon footprint tests and found the varied results interesting and slightly biased towards transportation and home energy usage. One discrepancy in self-testing is the carried definitions, but the tests still give actionable insight.
My first test, from the EPA, informed me that my household produces about four tons of CO2 less per year than the average American household of the same size, for a total of about 18 tons produced (versus 22 tons for the average, or approximately 20% less). However, it only asked about three topics:
-Home Energy Usage
It didn’t ask me anything about my shopping or eating habits, which seems irresponsible considering the effect they have on my total output. By ignoring certain industries I am not only getting an inaccurate view of my contribution, but I am also being led to believe that transportation, waste, and home energy usage are the only areas I can make a difference.
The Nature Conservancy
The next test, from The Nature Conservancy, was quite a bit more comprehensive. Their test allows you to set specific amounts in a range of categories, including:
-Home Energy Usage
Once the extra inputs were applied, I was able to really shine with green and produced a score that’s 61% below the average American household of the same size. However, that was based on an average household of similar size consuming 51 tons of C02 per year. That’s a huge difference from the typical average of 20 tons as set by the EPA.
The last test, the Carbon Calculator, mostly focused on the same big categories as the EPA, but included a compressed section with everything else. This is the one I bombed, coming in at 27 tons of C02 per year. Their equivalent size household was the same as the EPA’s at 20 tons per year.
So what does all of this mean?
I believe it’s a reflection of the sustainability debate in general; namely, that we are still figuring it out. That it is, in fact, still a debate and that the act of trying to get it right may be the most important act we can perform. But, like always, education is key. You have the power to affect change and it lives inside of your dollar. By making more responsible choices, the consumer can force the industry to adapt and be held accountable. So share this with friends and family, engage in discussion, and think before you buy.