Fast Fashion: “The term “fast fashion” refers to a phenomenon in the fashion industry whereby production processes are expedited in order to get new trends to the market as quickly and cheaply as possible. As a result of this trend, the tradition of introducing new fashion lines on a seasonal basis is being challenged. Today, it is not uncommon for fast-fashion retailers to introduce new products multiple times in a single week.”
If you google the term “fast fashion,” then you’re likely to get a definition like the one posted above. Unfortunately, this doesn’t paint a clear picture of exactly what fast fashion entails, and it certainly doesn’t touch on why we at Socially Conscious Brands refuse to promote any product that was made this way.
In case you’re unfamiliar with this manufacturing process, here are a few key points:
- Fashion Brands are part of a $3 Trillion dollar industries, but many of their products are made by workers who operate in dangerously unsafe conditions, making pennies a day.
- Fast Fashion accounts for some of the highest levels of inequality and environmental destruction the world has ever seen.
- There are over 40 million garment makers, and they are widely considered to be among the lowest paid workers in the world.
- 85% of those workers are women, many of whom have to abandon their families for long hours in the factory.
- Because of the disposable nature of Fast Fashion garments, the world now consumes about 80 billion new pieces of clothing a year.
For more information about the havoc that Fast Fashion is causing, watch the documentary, The True Cost.