Introducing a Socially Conscious approved brand whose mission is empowering women to overcome poverty.
I have friends in India. And the Philippines. And Estonia, Ukraine, and Saudi Arabia. They are some of the most beautiful people I know. I’ve traveled to a few of these countries and made lifetime friendships with many beautiful women.
What strikes me about women, no matter their origin, is their ability to innovate and empower one another.
My Clothing Tells a Story
Nicole Snow, a beautiful woman I haven’t personally met (but would love to), started a company called Darn Good Yarn in 2008. DGY creates an amazing line of yarns, fabrics, clothing and house ware made from quality fibers that excite fashion enthusiasts; each piece weaves a unique story, handmade by women overcoming poverty in India and Nepal.
I recently ordered three silk sari skirts from Nicole’s website. Having shopped on Commercial Street in Bengaluru, India, and having worked with fashion designers there, I can attest to the authenticity and beauty of her garments.
They are absolutely beautiful.
And with a story.
And my purchase is helping to empower my sisters around the globe.
Nicole and Darn Good Yarn fits the bill of a brand we deem Socially Conscious. Her business deserves recognition for the many ways she is leading the change and spreading the joy, and we’re happy to share her story here.
Creating Sustainable Jobs for Artisans Around the World
India has a population of 1.2 billion people and 244 million households. Of those 244 million households, 179 million are rural, of which 56% do not own land and depend on manual labor. Access to jobs, school, and proper medical care in the most rural areas is further complicated by the pervasive influence of the caste system.
Nicole and DGY (and every single one of you who purchases from her store) are providing sustainable jobs for women in some of the most rural and jobless villages in India. By hand-selecting over 300 women (for their skills) and letting them work from home, DGY is empowering women to overcome poverty, take care of their children and families, put their children in school, and earn a wage that allows them to thrive. They are becoming more autonomous and self-reliant.
Reducing Landfill Waste
DGY takes manufactured waste, which would normally be sent to landfills, and repurposes it to create spectacular pieces of art. The process begins by gathering manufacturing remnants and seconds of sari materials. These recycled and reclaimed sari fabrics and garments are torn by hand and sewn together and dyed. This reclamation process has saved 100,000 pounds of textile waste from heading into landfills and rivers.
A purchase from DGY is more than a consumer expenditure. The business model is designed to literally protect our environment, employ families as they rise above poverty, send children to school, and give you fabrics and garments that tell a beautiful story of connection with women and families around the globe. It’s a purchase to not only feel good about, but also a story to share. Each and every time you knit a scarf or wear a skirt, YOU are making a difference.
You are empowering a woman to overcome poverty and it looks beautiful on you.